The recent recession caught many organizations across the United States off guard. Just like most organizations across the country, many roofing firms were expanding with the housing boom. Very few were prepared for the difficult recession that followed. This recession forced many organizations to reexamine their strategies to find new ways to compete in the changing environment. Some firms went out of business while others merged with competitors. Still others cut their staff to the bare minimum only to find that they did not have the operational capacity to compete for new business. There were some bright spots however, some roofing companies were prepared. They maintained their focus and they weathered the recession by thinking strategically about where the markets were headed and how they could compete.

 Today, companies are realizing that the construction industry is not going to return to “normal” any time in the near future. These organizations understand that there has been a paradigm shift in the way businesses operate and they have shifted their strategies to ensure success in what has been called the “new” normal. The leaders of these organizations realize that the word is becoming more volatile and complex.  They understand that the new normal is filled with unknown difficulties, ambiguous information and critical uncertainties.

 These leaders are prepared for the new normal. They are not dependent on the hope that the markets will turn around. They have spent the time developing the strategic thinking capabilities of their leaders and they have prepared their young talent for future roles within the organization.  They have increased staff development to ensure that their organizations are prepared to act on new opportunities as they arise. The leaders of these organizations are showing the construction industry that it is possible to be successful in any environment. The new normal is here to stay, the leaders who realize this will lead their organizations into the future.

Join Ron Magnus from FMI Corporation for a discussion on Strategic Leadership in the “New” Normal  at the International Roofing Expo on Wednesday, February 22, 2012 from 7:45-9:15 AM. You will learn how you can develop strategic capacities within your organization and enable your company to thrive in this new environment.

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